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Panel Discussion at the PPAI Show
2013-01-22
The PSDA sponsored a panel discussion at the recent PPAI show educating attendees on the opportunities in print for promotional product resellers. The panel consisted of Joe Walkup, President, Innovative Business Products, Wendie Martin, President, Enthusiast Media Group and Roger Buck, CDC, Marketing Director, The Flesh Company. The panel was moderated by Matt Sanderson, EVP of the PSDA organization.
Attendees gained insight into print customer's thinking, opportunities to add value by combining print and promotional product sales and an understanding of the support and education required to sell print as a new revenue stream.
Panel members answered questions and encouraged attendees to explore printing as a complement to their current offering. The group also encouraged attendees to consider attending the PSDA Distributor Solutions Conference in May 8/9, 2013 at Chicago's Navy Pier.
One key take a way for the group was the tremendous educational resources that lie within the PSDA such as their Source Hotline for finding quality suppliers, online training and manufacturer supplied product training.
For more information on the PSDA visit them at PSDA.org.